Tropical hybrid shallot variety Maserati gaining traction in Vietnam

The successful introduction and adoption of the hybrid tropical shallot variety Maserati by Vietnamese shallot farmers in the Mekong delta is a crucial component of the impact cluster: “Transition towards sustainable shallot value chains in the Mekong Delta”. 

The first successful harvest of Maserati in Vietnam

To demonstrate the added value of Maserati over 15 demonstration fields with local farmers were established to collect data to quantify yield and other agronomical performance indicators of Maserati and to showcase the results to local shallot farmers.

The first harvests of the new shallot production season started this month (January 2024) in Tra Vinh and Soc Trang province.  An ideal moment to check and compare the performance of the tropical hybrid shallot variety Maserati in the field by teams of Bejo, De Groot & Slot and Fresh Studio and to organize the first fields days of the season to showcase Maserati to local shallot farmers.

Figure 1. First harvest of Maserati of the new shallot season in the Mekong Delta of Vietnam.
Figure 2. Excellent colour and bulb size of Maserati.
Figure 3. Inspection of field with Maserati by Bejo, Groot & Slot and Fresh Studio.

First demonstration fields being harvested showed higher yield results and larger average bulb size of Maserati compared with the local shallot variety. Especially mini bulbs produced from Maserati seeds earlier in the year, showed very good results. On pungency and taste Maserati scored at least similar or better compared to the local shallot variety.

Most important is however that shallot farmers are enthusiastic about Maserati. During the field days organized at 2 different locations this was clearly the case and farmers showed their interest in planting more Maserati for the coming season. Through direct cooperation with local shallot farmers, cooperatives and traders the project partners will further upscale the production of Maserati seedlings and mini bulbs for the next shallot season.

Figure 5. Mr. Dung from Bejo Vietnam presenting Maserati to shallot farmers.

Exciting possibilities await in 2024

Directly after the Vietnamese New Year (TET) celebrations the project will continue with further training activities and field days in the shallot production areas. Besides highlighting Maserati other topics, such adaptation of innovative and sustainable production practices, such as sprinkler or drip irrigation, irrigation decision support tools, fertilizer application advise, and integrated pest and diseases management will be addressed.

Figure 6. Happy impact cluster shallot partners at Maserati demonstration field.

After TET marketing activities to support the sales of Maserati in the market will also start. As local shallot traders in Vietnam have the tendency to try to control the market or are conservative, they are often not very eager to try to develop a new variety. Through marketing activities more market demand and linkage with the end market will be created to stimulate local shallot traders to prefer buying Maserati over local shallot varieties.


The impact cluster: “Transition towards sustainable shallot value chains in the Mekong Delta” is funded by The Netherlands Enterprise Agency (RVO) and consists of the following project partners:

  • Bejo Zaden
  • Groot & Slot
  • Royal Brinkman
  • BvB Substrates
  • Eurofins
  • Can Tho University
  • Fresh Studio
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